Sun European Affiliate Agrees to Acquire DD Group

  • Acquisition of the market leading integrated dental and medical aesthetics distribution and service platform in the UK and Ireland
  • Sun European applying its corporate carve out and healthcare expertise to its next phase of growth

London, 23rd May, 2022 – Sun European Partners LLP (“Sun European Partners” or “Sun European”), a leading private investment advisory firm focused on defensible businesses in growing markets with tangible performance improvement opportunities, today announced that its affiliate has agreed to acquire DD Group (“DD”), the UK and Ireland’s number one dental and medical aesthetics distributor and service provider. This is a corporate carve out of DD from IDH Group. The transaction is expected to be completed in June, and terms of the private transaction were not disclosed.

DD has rapidly accelerated growth over the past three years under the leadership of CEO Paul Adams, achieving revenue CAGRs of 16%, to generate £210 million of revenue LTM to March 2022. This impressive growth track has been underpinned by rapidly growing demand for dentistry and aesthetic treatments, with DD leveraging its unmatched one-stop-shop customer proposition to take increasing share within the highly fragmented market.

Today, DD is the only integrated distribution and demand creation platform for product and services to both dental and medical aesthetics customers, providing customers access to 30,000+ dental and medical aesthetics products, prescription medicines, equipment and technology alongside mission critical dental engineering and compliance support services.

“DD represents a great opportunity for Sun European to leverage its experience in the healthcare sector” said Dr Mark Braganza, Managing Director, Sun European Partners LLP. “We are excited to work with the management team at DD to expand its UK buy and build strategy and to explore a wider European M&A strategy. Additionally, we will bring our significant understanding of corporate carve outs to maximise the business potential in the fast-growing aesthetics market.”

“We have ambitious plans at DD to consolidate our position as the leading provider of dental and medical aesthetics products and services in the UK and Ireland,” said Paul Adams CEO, DD Group. “This deal will help us to realise those plans, becoming the first choice across both sectors for clinical treatment solutions. Under this new ownership, we will have the financing and operational independence to continue expanding, support a growing number of customers, and pursue new markets across the UK, Ireland and beyond.”

Sun European’s affiliated portfolio companies in the healthcare space include Clinical Care Medical Centers, Simply Beautiful Smiles, and West Dermatology, as well as past investment, ClearChoice Dental Implants. Affiliates of Sun European have completed over 60 corporate carve outs, including Elix Polymers and Aclara Technologies.

Media Contacts


Julia Tilley / Jennifer Renwick

+44 7815 068 387 / +44 7928 471 013

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